What is GetResponse?
GetResponse is a full marketing platform that bundles email marketing, marketing automation, landing pages, forms, and webinars. Where many tools focus on one channel, GetResponse aims to cover a marketer's entire funnel — from list building to automated nurture to live webinars.
Its defining strength is automation depth at a budget price. A visual automation builder, combined with landing pages and webinars, means you can run serious campaigns without buying three separate tools.
How We Tested
- Built email campaigns and automation workflows for a month
- Created landing pages and signup forms from templates
- Tested the AI-assisted tools for copy and automation suggestions
- Compared against ActiveCampaign, Mailchimp, and Omnisend
What We Loved
Pros
- Affordable all-in-one suite
- Powerful visual automation builder
- Landing pages included at no extra cost
- Webinar functionality built in
- Growing set of AI tools
Cons
- Interface feels dated in places
- Deliverability can vary by setup
- Advanced features gated to higher tiers
- Less polished than modern rivals
Pricing
- Email Marketing (from $19/mo): Campaigns, automation basics, 1 landing page
- Marketing Automation (from $49/mo): Full visual automation, advanced segmentation
- Plus (from $99/mo): Webinars, more contacts, enhanced AI tools
GetResponse's pricing is contact-based and aggressively competitive. For the feature set — automation, landing pages, webinars — the value per dollar is among the best in email marketing.
Who Should Use It
Perfect for: solo marketers, coaches, and growing teams that want email, automation, and landing pages in one budget-friendly subscription.
Not ideal for: teams that prefer the polish and ecosystem of ActiveCampaign or Mailchimp, or stores needing deep ecommerce-specific automation like Omnisend provides.
GetResponse vs Alternatives
| Tool | Score | Price | Best For |
|---|---|---|---|
| GetResponse | 8.3 | $19/mo | Affordable all-in-one marketing |
| ActiveCampaign | 8.7 | $29/mo | Deep marketing automation + CRM |
| Mailchimp | 7.8 | $13/mo | Simple, familiar email tool |
| Omnisend | 8.5 | $16/mo | Ecommerce email + SMS |
FAQ
Is GetResponse worth it in 2026?
Yes, especially for budget-conscious marketers. You get email, automation, landing pages, and webinars in one subscription starting at $19/month — a combination few competitors match at the price. Just be ready for an interface that lags behind the newest tools.
Is GetResponse better than Mailchimp?
For serious marketing automation, yes — GetResponse's visual automation builder is far more capable than Mailchimp's, and it bundles landing pages and webinars. Mailchimp is friendlier for absolute beginners and has a larger template ecosystem.
Does GetResponse include landing pages?
Yes. GetResponse includes a landing page builder with responsive templates in most plans, plus forms and popups to drive signups. Higher tiers unlock more pages and the ability to connect custom domains.